Non-alcoholic beverages continue to gain a foothold, cutting into the overall alcohol market, as brands like Longbottom, HOP WTR, and hiyo tap into consumer demands for quality, functionality, and health.
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
Many consumers are reporting to take part in Dry January by either abstaining completely or significantly cutting down ('Damp January') on their alcohol consumption for the month, presenting year-long opportunities for the non-alcoholic beverage...
