Energy Drink

A man was admitted to hospital because of thirst, sweating and nausea after drinking four cans of the energy drink Burn

The curious case of energy drinks & hypokalemia

By Annie Harrison-Dunn

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots slump as consumers reach for drinks instead

By Elizabeth Crawford

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

By Elaine Watson

As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with...

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