Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment -- revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified...
Collaborative research by Fair Trade USA and Natural Marketing Institute (NMI) suggests 59% of consumers recognize the Fair Trade Certified label, compared to 38% in 2012.
Fair Trade USA has finalized its labeling policy after over six months of consultation. NGO Fair World Project supports some of the changes but feels the policy does not go far enough to combat exploitative sugar sourcing.
A new minimum price for Fairtrade organic cocoa, which comes into force early next year, will act as an income safety net for growers amid ongoing price volatility in the sector, according to the organization behind the standard.
There is enough volume of Fairtrade cocoa available to supply more large brands switching product lines to Fairtrade, according to the Fairtrade Labelling Organizations International (FLO).
