As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the trend by accounting for how different generations prioritize and interpret...
Millennials are more likely to be hungry for new food products than other demographics, with 38% “always looking for new food products to try” versus 31% of total shoppers, according to survey data* from Chicago-based researcher IRI.
Compared to previous generations Millennials are far more likely to make spur-of-the-moment food decisions and have less well-stocked pantries, say market researchers. But many food retailers are not geared up to meet their changing needs.
With Millenials due to control about 30% of food retail sales by 2020, the ‘click and collect’ model of ordering food online and then picking it up at stores may be the best solution for food retailers, says the co-CEO of Whole Foods.