Generation Y

IRI insights on Gen Z shopping suggest marketers need a new approach

IRI insights on Gen Z shopping suggest marketers need a new approach

By Elizabeth Crawford

Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new...

Picture: istockphoto

What Millennials want: From customization to continuous snacking

By Elaine Watson

Whether it’s choosing a car, or deciding what to wear, Millennials display a “pronounced proclivity for bold and confident individualism,” according to Packaged Facts. But how does this impact their food choices, and how can manufacturers, retailers and...

Inside a No Frills store in Richmond Hill, Ontario. Photo: Raysonho/Wikimedia Commons

New study reveals Canadian attitude towards free-from products

By Adi Menayang

There’s a widening sense of distrust from Canadian consumers against food manufacturers, especially when it comes to free-from claims on packaging. A Mintel study conducted in September found that a whopping 65% of Canadians see the free-from label as...

Growth of kids food and beverage sales is actually outpacing that of the total market, up 4.4% from 2012-2013 compared to 2.9% overall in the same categories, according to sales data from IRI-tracked FDMx channels.

Navigating the $23bn children’s food & beverage market

By Maggie Hennessy

It’s no secret that children are an important target group for food and beverage manufacturers, as this $23bn segment accounts for roughly 4% of the overall US food and beverage market (worth $639bn), according to Packaged Facts. 

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