Ginseng

Rhodiola rosea is one of nine well-researched adaptogens. Image © iStock / Maasik

Confusion abounds for adaptogens, says expert

By Stephen Daniells

Industry and consumer interest in adaptogens is on the rise, but the list of actual adaptogens may be a lot smaller than many think, says a leading expert.

REBBL's organic coconut milk elixirs (MRSP $3.99), which are sweetened with coconut sugar and stevia extract, contain 120-190 calories per 12oz bottle

‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’

REBBL CEO: We’re moving towards a $20m+ run rate

By Elaine Watson

Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-to-Nuts Podcast

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

By Elizabeth Crawford

As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they increasingly are turning to the natural and organic channel for products that are clean, natural and have added health benefits.

Event Hightlights

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers