Grains

Peggy Sutton: 'Sprouting is a time honored tradition, but the movement is now really taking off in mainstream grocery...'

'It still feels like we’re just at the tip of the iceberg...'

What's the size of the sprouted food prize?

By Elaine Watson

To Your Health Sprouted Flour Co – the Alabama-based supplier of the organic sprouted grains in Kashi’s cereals – has expanded its facility for the third time to meet surging demand, says founder Peggy Sutton, who is predicting revenues of $6m in 2016,...

Schools need manufacturers’ help to meet new whole grain requirements

Oldways Whole Grains: Breaking Barriers conference

Schools need manufacturers’ help to meet new whole grain requirements

By Elizabeth Crawford

The higher cost and lack of familiarity with whole grains are complicating some schools’ efforts to comply with requirements to serve 100% whole grains that went into effect last July, according to school dietitians.

Alessio Fasano, founder and director of the Center for Celiac Research and Treatment. Source: Oldways Whole Grains Council

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

By Elizabeth Crawford

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers to overcome before they are fully integrated into the average person’s...

Whole Grain stamp now on 7,600+ products in 35 countries

Dispatches from the Whole Grains on Every Plate conference

The rise and rise of whole grain: Whole Grain stamp now on 7,600+ products in 35 countries

By Elaine Watson in San Antonio, Texas

The Whole Grain stamp now features on more than 7,600 products in 35 countries, while the number of new products featuring whole grain claims rose from 164 in 2000 to 3,378 in 2011, according to data unveiled at the Whole Grains on Every Plate conference...

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