Green Tea

More Americans are reaching for green tea, consumer survey reveals

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

By Elizabeth Crawford

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to a research by the Tea Council of the USA. 

Green tea's not just about health; it's a beauty ingredient, too, Taiyo says

Special edition: beauty from within

Green tea's not just about health; it's a beauty ingredient, too, Taiyo says

By Hank Schultz

The beauty-from-within market is one of those that is perennially not quite ready for prime time, at least in North America. But officials at Taiyo International believe that’s about to change, and the company stands ready to benefit with a green tea...

Combining natural extracts that promote weight-loss in cereals holds opportunities, says Datamonitor

DIGGING INTO INNOVATION & NPD WITH DATAMONITOR CONSUMER

Green tea cereal: The next big nutritional punch at breakfast

By Kacey CULLINEY

Green tea has migrated from hot drinks into other foods over the years but has particular promise in breakfast cereal where manufacturers can pack nutritional punch into weight-loss products, says a Datamonitor researcher.

The popularity of tea as a beverage helps drive awareness of the polyphenols extracted from the plant.

Special edition: Polyphenols

Global tea polyphenols market set to hit $368 million by 2020

By Hank Schultz

Tea polyphenols are poised to enjoy strong growth over the next decade, with a new market report calling for the global market in the ingredients to hit $368 million by 2020.  That makes sense to observers, who say the popularity of tea, green tea in...

Picture Copyright: Seth Anderson/Flickr

Twinings tea ‘antioxidant’ court row brews on in USA

By Ben BOUCKLEY

A US court says a class action alleging that Associated British Foods (ABF) brand Twinings broke the law by labeling green, black and white teas as a ‘natural source of antioxidants’ may proceed.

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