Gummies

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

How US consumers are falling in love with Katjes vegan gummies

Sweets & Snacks Expo 2022

How US consumers are falling in love with Katjes vegan gummies

By Anthony Myers

The brand celebrated its entry into the US market with a successful showing at the Sweets & Snacks Expo 2022 in Chicago. We talk to Eliza G Jahn, Head of Marketing at Katjes USA, to pick over some of the highlights of the event.

Photo: Grummies

Grummies democratizes superfoods with a gummy format

By Mary Ellen Shoup

Many consumers are aware of the nutritional value so-called superfoods have, but few can commit to a daily diet packed with turmeric, ashwagandha, and elderberry (and even fewer enjoy the taste). This hangup was the impetus for Grummies, a brand of gummies...

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