Eat the Change co-founder Seth Goldman is continuing to fill the gap left behind by The Coca-Cola Co.'s decision to discontinue Honest Tea by creating a “rhyming copy” of the beloved ready-to-drink brand under his new company, which recently released...
Barely a month after Coca-Cola announced plans to phase out HONEST Tea, co-founder Seth Goldman, who sold the organic tea brand to Coca-Cola in 2011, says he plans to launch in a few months a new line of bottled organic teas under the ‘Just Ice Tea’ brand.
The HONEST Tea brand might be disappearing as brand owner Coca-Cola focuses on its Gold Peak and Peace Tea brands, but the organic, ready to drink ‘just sweet enough’ teas first launched by Seth Goldman and Barry Nalebuff in the late 1990s, it seems,...
Organic ready-to-drink (RTD) tea brand HONEST Tea will be phased out of Coca-Cola’s portfolio by the end of this year, with executives highlighting “a drop in immediate consumption sales and limited glass supplies.” However, the organic juice line HONEST...
