Consumers looking for functional benefits ranging from gut health and immunity support to general well-being increasingly are drawn to products with prebiotics – but formulation challenges related to most prebiotics’ bulk and negative side-effects, including...
Suja Life's recent acquisition of cold-pressed juices shots brand Vive Organic brings together the No. 1 and No. 2 brands in the category to accelerate and scale the still-niche wellness shots segment.
Immune health continues to be a primary concern for consumers of functional beverages, according to a new report from Irish ingredient supplier Kerry. The study also found that consumers are increasingly blurring the distinction between the benefits...
Zinc is an essential trace mineral involved in modulating human immune responses and may prove to be an important therapeutic agent for viral infections, such as COVID-19, say the authors of a recent review.
Big Bold Health, a company bent popularizing the immune health benefits of a particular legacy crop, has announced $4 million in funding from a venture capital firm.
The Good Crisp Company is eyeing up the growing market opportunity for snacks with immune support benefits with the recent launch of its better-for-you cheese balls featuring Kerry's Wellmune ingredient.
As consumers become vaccinated and more comfortable venturing out of their home after months of lockdowns, their health remains front of mind, but their priorities are expanding from a laser-focus on immunity to include weight management and their state...
Suja Juice, which helped mainstream the cold-pressed juice category, has been acquired by private equity firm Paine Schwartz Partners for an undisclosed sum, following a year of "unprecedented revenue and profit."
In FoodNavigator-USA's latest roundup of new product launches, we include Clif Bar's first foray into boxed cereals, PeaTos' fiber- and protein-fueled take on Doritos, RXBARS's new plant-based bars, and a wave of products focusing...
Wellmune – a branded beta glucan ingredient claimed to ‘prime’ the innate immune system, the body’s first line of defense against invasion by pathogens – is attracting growing interest from food and beverage brands as well as supplement products as immunity...
Shifting shopping habits and channel preferences due to the pandemic hit the non-alcoholic beverage industry hard last year, leading to an overall decline in volume and value, but rising consumer interest in functional options could be a key driver in...
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...
Even though the coronavirus vaccine is slowly, albeit a bit unsteadily, rolling out, a recently published survey of dietitians predicts Americans in 2021 will continue to seek protection from COVID-19 and its rapidly spreading variants from food and beverages...
Typically January is a time when many Americans pledge to lose weight by “eating clean,” cutting calories or adopting other diets, but this year far fewer are making New Year’s resolutions to change the way the eat or drink – and we may have the pandemic...
As consumers continue to navigate the pandemic’s threat to their physical and emotional health in the New Year, they increasingly will seek nutrition that is personalized, technologically enhanced, mood moderating and immunity boosting, according to Innova...
Consumers’ desire for comforting, nostalgic and indulgent foods and beverages as a way to cope with pressures from the pandemic, election and economic hardship in 2020 is about to clash with more austere preferences more typical of each new year, including...
Cargill is in advanced conversations with CPG brands about using EpiCor – a ‘postbiotic’ ingredient claimed to have immune, digestive, and respiratory health benefits – in a range of applications from yogurts to tea as it seeks to take it beyond dietary...
Influenced by feelings of stress and anxiety, shifting priorities caused by the ongoing pandemic, and changes in social connectivity, consumers are taking a more holistic and proactive approach to health and wellness, according to a new report from ADM....
Organic wellness shot brand Vive Organic has raised $13m in a Series B round led by Monogram Capital, with participation from Cambridge SPG and Powerplant Ventures.
Emerging Minneapolis-based brand Jajja Wellness is exposing consumers to under-the-radar, yet nutritionally-powerful ingredients, from baobab to spirulina, with its expanding line of ready-to-drink tonics available online and in local retailers.
As consumers concerned by the ongoing coronavirus pandemic continue to seek immunity-boosting foods and beverages, manufacturers can magnify the appeal of their fortified and naturally nutritious products with the addition of flavors long-associated with...
From growing interest in immune health to a sharp rise in online grocery shopping, how is COVID-19 impacting consumer behavior? Here are a few things that caught our eye in recent reports from The Hartman Group for FMI, the Food Industry Association*;...
New research from Unilever highlights the growing importance of health, wellness and immunity for consumers. “Our Foods and Refreshment business is uniquely positioned to lead purposefully in the space of holistic health and immunity,” nutrition R&D...
With fears that another wave of the coronavirus could hit the US just as the academic year begins, parents likely will seek products that could help support their children’s immune systems, claims Slammers Snacks.
Bolthouse Farms – a fresh food business specializing in packaged carrots and juices, smoothies and dressings – has discontinued its premium organic cold pressed juice brand 1915 amid declining sales, but says it is enjoying a strong uptick in sales of...
“Gut feelings” often form the foundation of startups, but to scale a business successfully, especially in times of crisis, entrepreneurs need more than that – they need data that shows where their brand fits in the competitive landscape and where consumers...
Once relegated to the dusty back corners of kitchen cupboards or quickly swigged by only the most devote health-conscious consumers, apple cider vinegar has been thrust into the limelight by the coronavirus pandemic for its claimed immunity, beauty-enhancing...
