Immunity

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

Picture credit: Gettyimages-Kerkez

WATCH: Navigating the new normal: Grocery shopping trends to watch

By Elaine Watson

From growing interest in immune health to a sharp rise in online grocery shopping, how is COVID-19 impacting consumer behavior? Here are a few things that caught our eye in recent reports from The Hartman Group for FMI, the Food Industry Association*;...

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