The presence of star ingredients will drive purchasing and packaging decisions, Innova Market Insights reveals in its Top Ten Trends for food and beverages in 2024.
While consumers today are exploring more money-saving strategies such as choosing lower-cost items and cooking from scratch, their personal values around health and well-being and the planet have not wavered, according to research from Innova Market Insights.
In the days and months immediately following the declaration of the coronavirus pandemic, consumer interest in immunity boosting foods and beverages tripled and brands moved fast to launch products to meet this heightened demand – but as vaccines become...
Interest in discovering new flavors is higher than ever with 74% of consumers surveyed agreeing that they love to discover new flavors even bitter or earthy taste profiles, according to Innova Trends Survey 2019.
As more consumers continue to monitor their sugar intake, food and beverage manufacturers’ approach to sugar reduction has taken many forms beyond simple sugar substitution, notes Innova Market Insights.
Storytelling is one of the most potent tactics food or beverage brands can use to win over consumers, who have become more interested in the story behind the products they’re purchasing, says Innova Market Insights in its top trends for 2020 report.
One in two US baby boomers (generally classified as individuals born between 1946 and 1964) say sugar reduction is a primary dietary concern, driving sales and consumer interest in low- to no-sugar sugar products, according to Innova Market Insights research.
There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and vegan launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of...
Ethnic flavors, plant-based formulations, and use of traditional processing methods (e.g. small batch, stone ground) in new food and beverage launches are all fast-growing product attributes winning over consumers, according to Innova Market Insights.
Clean label is a longstanding trend in food formulation, but that doesn't mean you should start slapping the word 'clean' on food labels, said speakers at the IFT annual meeting and expo in Chicago. Check out part two of our gallery of...
The first time Innova Market Insights’ director of innovation, Lu Ann Williams, heard the term 'clean label' was in 2008, long before the term 'clean' started to infiltrate business to consumer marketing.
Development of products tapping the paleo diet trend has spread out from the US to other parts of the globe in the past year, according to new research.
