James Richardson

Main picture: Gettyimages-Goran 13; Chart: Premium-Growth-Solutions

GUEST ARTICLE: Don’t believe your year-over-year comps

By By Dr James Richardson, PGS Solutions

Early-stage food brands hold at least one thing in common with large, publicly held brands near them on the shelf. It’s not household penetration averages, that’s for sure. The tendency is to lean on Year-over-Year (YOY) comps as a public-facing performance...


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