Kind

“Pumpkin was definitely table stakes,” KIND brand manager shares LTO strategy

17-Aug-2023 By Ryan Daily

Snack bar brand KIND is jumping into the fall flavor season with the debut of two seasonal varieties of Thins bars to tap into consumer trends to inspire flavor and product innovation in 2023 and beyond, Emily Geiger, brand manager for KIND, told FoodNavigator-USA.

Challenging the snacking status quo: PeaTos ramps up the full-bodied snack experience without the ‘junk’

19-Apr-2023 By Gill Hyslop

Since kick-off in 2019, PeaTos has experienced explosive growth and received widespread acclaim thanks to its innovative approach to snacks – adding better-for-you nutrition to popular offerings – and marketing – debunking the junk and challenging the...

Former KIND executives launch Camino Partners to help emerging brands chart their own growth path

24-Jan-2023 By Elizabeth Crawford

A new start-up incubator and investment platform from the team that helped KIND climb from concept to a $5b business with only $5m in primary investment is throwing out the tried-and-true playbooks for growing a brand in favor of focusing on the values...

'Do we really need another snack bar?' asks Rabobank

10-Jun-2021 By Mary Ellen Shoup

Does the market need another snack bar? In short, probably not, but it may be time for a reset of the bellwether category, says Nicholas Fereday, senior analyst, consumer foods at Rabobank.

Smoothie Bowls bring ‘optionality’ to KIND’s breakfast line up for ‘flexible workforce of the future’

09-Mar-2021 By Elizabeth Crawford

With today’s launch of a line of ready-to-eat frozen Smoothie Bowls, KIND Healthy Snacks promises to shake-up the fast-growing $3.7b frozen breakfast category while also diversifying its portfolio beyond the on-the-go bars with which it made its name...

NEWS IN BRIEF

KIND acquires fig bar brand Nature's Bakery

02-Dec-2020 By Mary Ellen Shoup

KIND's pending acquisition of Nature's Bakery, a family-owned, better-for-you snacking company best known for its soft-baked fig bars, gives the nutrition bar giant and its parent company Mars a stronger foothold in the nut-free snack bar category....