A new start-up incubator and investment platform from the team that helped KIND climb from concept to a $5b business with only $5m in primary investment is throwing out the tried-and-true playbooks for growing a brand in favor of focusing on the values...
Does the market need another snack bar? In short, probably not, but it may be time for a reset of the bellwether category, says Nicholas Fereday, senior analyst, consumer foods at Rabobank.
With today’s launch of a line of ready-to-eat frozen Smoothie Bowls, KIND Healthy Snacks promises to shake-up the fast-growing $3.7b frozen breakfast category while also diversifying its portfolio beyond the on-the-go bars with which it made its name...
KIND's pending acquisition of Nature's Bakery, a family-owned, better-for-you snacking company best known for its soft-baked fig bars, gives the nutrition bar giant and its parent company Mars a stronger foothold in the nut-free snack bar category....
