A high-profile lawsuit* accusing LaCroix of falsely advertising its wares as 100% natural has been dropped with both parties agreeing to cover their own costs after the plaintiff retracted her allegations. A second lawsuit** vs LaCroix over the same issue...
The legal dispute over the ‘natural’ credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to...
An Illinois federal judge says she recognizes LaCroix’s frustration with what it believes to be an “entirely frivolous” lawsuit querying its all-natural credentials, but says there are no grounds to sanction the plaintiff, as the company has demanded.
Attorneys for the plaintiff in a lawsuit alleging LaCroix falsely markets its flavored sparkling waters as ‘all natural’ say it should be compelled to respond to discovery requests regarding the composition and suppliers of its natural flavors, insisting...
Complaints lodged by 'professional liars' on a mission to 'falsely attack our brand integrity,' alleges LaCroix
LaCroix maker National Beverage Corp says third-party tests prove unequivocally that its sparkling waters contain “no trace of artificial or synthetic additives” after being hit with a second lawsuit alleging it falsely markets its wares as ‘100% natural.’...
It’s a food and beverage manufacturer’s nightmare: the headline on People Magazine’s website announces you were sued in a class action because your 'always 100% natural' sparkling water allegedly contains an ingredient used in 'cockroach...
LaCroix maker National Beverage Corp “categorically denies all allegations” in a lawsuit alleging it falsely markets its flavored sparkling waters as ‘all natural’ in a case attorneys say reflects heightened scrutiny of the components of natural flavors.
