Lacroix

LaCroix: 'The plaintiff’s sheer guess as to whether the ingredients at issue are natural cannot form the basis of an unbounded fishing expedition'

LaCroix: Natural flavors lawsuit is a ‘classic fishing expedition’

By Elaine Watson

The legal dispute over the ‘natural’ credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to...

Image: LaCroix website

Complaints lodged by 'professional liars' on a mission to 'falsely attack our brand integrity,' alleges LaCroix

LaCroix maker slams ‘professional liars’ behind new lawsuit challenging its all-natural credentials

By Elaine Watson

LaCroix maker National Beverage Corp says third-party tests prove unequivocally that its sparkling waters contain “no trace of artificial or synthetic additives” after being hit with a second lawsuit alleging it falsely markets its wares as ‘100% natural.’...

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