Marketing Research

Millennials are nearly three times as likely to be influenced by smartphone apps when choosing brands

Millennials: Cautious, volatile – and online

By Caroline Scott-Thomas

Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.


Follow us

Expertise Hub


View more


Featured Suppliers

All suppliers