Mars

Photo: KIND / Nature's Bakry

NEWS IN BRIEF

KIND acquires fig bar brand Nature's Bakery

By Mary Ellen Shoup

KIND's pending acquisition of Nature's Bakery, a family-owned, better-for-you snacking company best known for its soft-baked fig bars, gives the nutrition bar giant and its parent company Mars a stronger foothold in the nut-free snack bar category....

Grupo Turin could give Mars a foothold in the international premium chocolate space, but it may need to act faster than usual, says Euromonitor's Jack Skelly

Industry Voices - Euromonitor analyst Jack Skelly

The race to the top: Is chocolate's premiumization wearing thin?

By Jack Skelly, Euromonitor analyst

Mars’ Grupo Turin buy gives it a premium chocolate brand to expand internationally, but consumers are increasingly building loyalty to its competitors as the segment grows saturated, writes Euromontior analyst Jack Skelly.

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