Food has become a way for consumers to ease their worries and anxiety in an increasingly stressful world, and they are looking for products that can answer their basic needs for control, community, and purpose, says Eve Turow-Paul, a writer and cultural...
Millennials and younger members of Gen X have tended to be the biggest consumers of organic and natural foods, but now, the youngest generation of adult consumers – Gen Z (ages 18-24) – is beginning to command the category.
Even as food and beverage brands are starting to look more closely at Gen Z shoppers to determine what they want and what makes them tick, many are still struggling to pinpoint how best to engage with millennials who Goldman Sachs has dubbed “the most...
Quality is driving millennial food shopping more than ever with nearly 70% of respondents to a national online survey by Whole Foods stating that they are willing to spend more on "high quality food items" that are responsibly sourced and have...
Each year, millennials spend about $2,242 at the grocery store and $1,672 dining out adding up to around 1,140 hours devoted to food (time spent meal-prepping, cooking, and eating out), a survey of 2,000 millennial consumers commissioned by plant-based...
Clean label is a longstanding trend in food formulation, but that doesn't mean you should start slapping the word 'clean' on food labels, said speakers at the IFT annual meeting and expo in Chicago. Check out part two of our gallery of...
The diverse and tech saavy ways of Generation Z or the iGeneration – referring to those aged 11-22 in 2018 – will have a profound impact on food and beverage formulations over the next several years, Mintel noted during a presentation at IFT 2018.