Monster Energy

Wells Fargo Securities says Monster is keen to colonize the CSD space (Mike Mozart/Flickr)

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

By Ben BOUCKLEY

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.

Mother Paula Morris claims that Monster Energy contains 'massive amounts of caffeine' (Picture Credit: Steven Depolo/Flickr)

NO 'CAUSAL CONNECTION' PROVEN: MONSTER BEVERAGE CORPORATION

Mother sues Monster Energy over death of son, 19

By Ben BOUCKLEY

The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.

Energy to engage?

Does the energy shot market have room for a new player?

By Elaine Watson

A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.

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