While shoppers care about animal welfare and sustainability, these things are not, yet at least, primary purchase drivers for most Americans, despite what they tell you in surveys, says the co-founder of plant-based chicken startup Nowadays. “What’s the...
When it comes to meat alternatives, most people tend to think about plant-based or cell-cultured meat (real animal cells grown outside an animal). But fungi, in a less familiar form factor (think foamy slabs of mushroom mycelium instead of dome shaped...
Do plant-based meat products deliver the kind of productivity on shelf to warrant their space in retailers’ regular meat counters? How are consumers shopping the category? Is this still a time of experimentation? And what are buyers looking for from new...
If you look at the ingredients lists of most plant-based burgers, they’re not wildly different – a combination of extruded plant proteins, hard and liquid fats, natural flavors, yeast, methylcellulose, starch, seasonings and perhaps added vitamins and...
The plant-based meat category is not short of starry-eyed founders armed with me-too products and a lofty mission to fix the broken food system (spoiler alert, they probably won’t). But there is still room for new players with a genuine point of difference...
