Oat

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Plant power: Could hybrid dairy offer the best of both worlds?

By Teodora Lyubomirova

A study that compared the nutritional properties of dairy and plant-based yogurts sold in the US has found that almond- and oat-based alternatives were ‘similar or better’ than dairy yogurts - but there's room for innovation in bridging the nutritional...

Axiom Foods unveils AvenOlait 2.0 oat ingredient

Axiom Foods unveils AvenOlait 2.0 oat ingredient

By Mary Ellen Shoup

Axiom Foods has introduced its AvenOlait 2.0 oat ingredient, which is claimed to offer manufacturers of dairy alternatives enhanced functionality and nutrient density, facilitating the "next big wave" of oat-based dairy alternatives.

Grainful: Oats, not just for breakfast...

Grainful closes $3.3m financing round as Americans embrace savory oats

By Elaine Watson

Savory oats pioneer Grainful has already convinced a growing number of consumers on the east and west coasts that steel-cut oats aren’t just for breakfast, and has now persuaded investors to part with a cool $3.3m to take that message to a wider, national,...

The most widely cultivated oat varieties such as Avena sativa are not very high in protein

General Mills seeks to patent high-protein oat variety

By Elaine Watson

General Mills is seeking to patent a new oat variety with more than double the protein of standard cultivated varieties and a more stable fatty acid profile, making the oats less prone to oxidation. 

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...

Researchers develop new beta glucan-rich oats

Researchers develop new beta glucan-rich oats

By Caroline Scott-Thomas

Researchers at the University of Wisconsin claim to have developed a new oat variety that is richer in beta glucan, a compound that has been linked to heart health.

General Mills pushes case for Cheerios claim

General Mills pushes case for Cheerios claim

By Guy Montague-Jones

General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.

General Mills Cheerios cereal is a drug, says FDA

General Mills Cheerios cereal is a drug, says FDA

By Lorraine Heller

General Mills has been told to change the marketing of its popular Cheerios whole grain cereal, as the health claims it currently uses classify it as an unapproved drug.

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