Yogurt heavy-hitter Oikos returns to the Super Bowl this year with an ad featuring former football coach Deion Sanders as part of an ongoing 360-degree campaign that is tackling unfavorable common perceptions about yogurt and healthy eating – starting...
With a long history of bucking the restrictive stereotypes of who eats yogurt and why through product innovation, positioning and marketing, Danone North America’s Oikos continues to challenge conventions with a Super Bowl ad and complementary activations...
Two Good Greek yogurt has become a $200m+ brand, and the #2 contributor to dollar growth in the total yogurt category, in its third year on the market, claims Danone North America.