Olfaction

Olfaction or the sense of smell is linked to taste as a form of chemoreception, so it's little wonder big brands like PepsiCo are keen to profit (Picture Credit: Hannah K Photography)

TOP Packaging expert believes time could be ripe for patented technology

PepsiCo explores smell: the undiscovered drinks frontier...

By Ben BOUCKLEY

A top packaging expert suspects the 'timing is coming good' for beverage packaging that encapsulate smells to woo consumers after PepsiCo’s patent filing seeking US protection in this field.

Carefully crafted beer tastes are all the rage...(Picture Copyright: K Graham/Flickr)

Flavor hops inspire world beer revolution: Barth-Haas group

By Ben BOUCKLEY

The world's largest hops company, Barth-Haas group, tells BeverageDaily.com why so-called 'flavor' hops are ushering in a revolution in beer flavors, starting with the craft beer phenomenon in the US but now spreading across Europe and...

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