As consumers look for both refreshing tastes and gut health claims, more are turning to prebiotic sodas in a range of classic flavors — including lemon-lime — Howard Telford, head of soft drinks at Euromonitor International, told FoodNavigator-USA.
While scientists are still unlocking the secrets of the gut microbiome, consumers increasingly understand that what we feed the armies of microbes that line our digestive tracts may be intimately connected to our physical – and mental - wellbeing. So...
Functional soda brand Olipop's $30m Series B funding round led by a long roster of celebrities, beverage industry veterans, and entrepreneurs, will help make the brand mainstream, according to co-founder David Lester.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is generating “astronomically high repurchase rates,” say its founders, who have picked up significant bricks & mortar distribution during the...
