Olipop

Flavor & function: Prebiotic sodas shake up category with lemon-lime flavors

15-Feb-2023 By Ryan Daily

As consumers look for both refreshing tastes and gut health claims, more are turning to prebiotic sodas in a range of classic flavors — including lemon-lime — Howard Telford, head of soft drinks at Euromonitor International, told FoodNavigator-USA.

WATCH ON DEMAND: Feeding the gut microbiome: from pre-, pro-, and postbiotics to resistant starch

06-Mar-2022 By Elaine Watson

While scientists are still unlocking the secrets of the gut microbiome, consumers increasingly understand that what we feed the armies of microbes that line our digestive tracts may be intimately connected to our physical – and mental - wellbeing. So...

Olipop closes star-studded $30m Series B funding round to mainstream the functional soda brand

01-Feb-2022 By Mary Ellen Shoup

Functional soda brand Olipop's $30m Series B funding round led by a long roster of celebrities, beverage industry veterans, and entrepreneurs, will help make the brand mainstream, according to co-founder David Lester.

Soda 2.0: Nostalgic flavors, low sugar, and functional health benefits… the meteoric rise of Olipop

08-Jul-2021 By Elaine Watson

Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.

The rise and rise of Olipop: ‘Our repurchase rates are astronomical’

03-Nov-2020 By Elaine Watson

Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is generating “astronomically high repurchase rates,” say its founders, who have picked up significant bricks & mortar distribution during the...

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Trendspotting in 2023: Belly benefitting snacks, Bircher muesli, BBQ chicken breast & bone broth chips, Oktoberfest beer and superfood baking kits

Source: Getty/Kemter

Soup-To-Nuts Podcast: Plastic-free and recyclable aren’t always the most sustainable choices for food packaging

Dietary Guidelines Advisory Committee prioritizes nutrient intake for young Americans, caregivers through health equity lens

Dietary Guidelines Advisory Committee prioritizes eating patterns, nutrient intake for young Americans and caregivers through a health equity lens

Source: Getty/stephanie phillips

Kraft Heinz outlines 4-prong approach to ‘gradually’ regain lost market share in US

Plant-based CPG brands “return to fundamentals” amid new market dynamics

Plant-based CPG brands “return to fundamentals” amid new market dynamics

Source: Getty/Jupiterimages

Supreme Court upholds California Prop 12’s ban on ‘unethical’ pork, triggers far-reaching consequences

HomeBake 425/:30 is Kraft Heinz’s latest foray into frozen entrees, side and veggie meal solutions

Upcycling food ‘is really one of the biggest opportunities facing the food industry’

Hershey expands US confection lead with ‘occasion-based’ innovation, personalized marketing

Source: iStock / Getty Images Plus

FDA draft guidance for “healthy” ingredients on food labels triggers concerns over limitations on innovation, consumer autonomy

Source: Getty/photokitchen

General Mills boosts marketing, innovation to engage consumers in tough economy

Getty Images / skodonnell

Bipartisan house bills reintroduced to regulate CBD in food, dietary supplements

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