Packaged Facts

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Packaged Facts: The clean label consumer profile

By Mary Ellen Shoup

Consumers that say they seek out products they consider ‘clean label’ are more likely to enjoy grocery shopping and are actively engaged in the food shopping process, a Packaged Facts report revealed.

Photo: iStock

When it comes to grocery shopping, children have a lot of clout

By Adi Menayang

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.

Photo: iStock

Healthy snacks growth outpaces overall food and beverage market

By Adi Menayang

“Free from” claims and private-label sales are driving growth in the healthy-ingredient snacks market, and granola and breakfast bars are rising stars in the stagnant breakfast category, says a new report by Packaged Facts.

Picture: istockphoto

What Millennials want: From customization to continuous snacking

By Elaine Watson

Whether it’s choosing a car, or deciding what to wear, Millennials display a “pronounced proclivity for bold and confident individualism,” according to Packaged Facts. But how does this impact their food choices, and how can manufacturers, retailers and...

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