Packaged Facts

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Packaged Facts: How the affluent consumer shops

By Mary Ellen Shoup

Besides spending more money at the grocery store, affluent shoppers show noticeable differences in their food choices compared to those with tighter budgets, according to a recent Packaged Facts report.

©GettyImages/d3sign

Packaged Facts: The clean label consumer profile

By Mary Ellen Shoup

Consumers that say they seek out products they consider ‘clean label’ are more likely to enjoy grocery shopping and are actively engaged in the food shopping process, a Packaged Facts report revealed.

Photo: iStock

When it comes to grocery shopping, children have a lot of clout

By Adi Menayang

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.

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