Pizza

From fresh to frozen pizza: Consumers switch how they grab a slice

From fresh to frozen pizza: Consumers switch how they grab a slice

By Ryan Daily

Many consumers are ditching pizza takeout and dine-in experiences and opting for frozen pizzas as they look for products that resonate with their sense of convenience and value, Dana Baggett, client strategy for Vericast, told FoodNavigator-USA.

Atkins directs new shoppers to struggling frozen pizza category

Atkins directs new shoppers to struggling frozen pizza category

By Elizabeth Crawford

Atkins Nutritionals enters the competitive frozen pizza category with the launch of a high-protein, low-carb option that it says will expand the sluggish category by bringing in consumers who do not currently shop the segment. 

Frozen food gets a facelift

Freezer aisle revival?

By Maggie Hennessy

The frozen food aisle has historically suffered from a bit of an image problem, given consumers’ long association with frozen TV dinners and freezer-burned commodity vegetable bags. But the growing interest in premium offerings among increasingly time-strapped...

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