Pizza

Atkins directs new shoppers to struggling frozen pizza category

Atkins directs new shoppers to struggling frozen pizza category

By Elizabeth Crawford

Atkins Nutritionals enters the competitive frozen pizza category with the launch of a high-protein, low-carb option that it says will expand the sluggish category by bringing in consumers who do not currently shop the segment. 

Euromonitor analyst Virginia Lee:

Freezer aisle revival?

By Maggie Hennessy

The frozen food aisle has historically suffered from a bit of an image problem, given consumers’ long association with frozen TV dinners and freezer-burned commodity vegetable bags. But the growing interest in premium offerings among increasingly time-strapped...

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