Pricing

Shopping around, buying smaller packs of food, buying more from discounters and being smart about deals are popular ways today’s consumers are shopping. GettyImages/LordHenriVoton

Food industry enters a ‘new era for pricing’

By Natasha Spencer-Joilliffe

While consumers are spending less, inflation continues to boost FMCG sales. A new report finds growth and resilience are possible through strategic pricing structures that support new product development (NPD) and sustainability.

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