Granola and breakfast brand Purely Elizabeth premiered its large-scale advertising campaign around wholesome nutrition last month following a 56% sales growth rate YoY during its first quarter, the company’s CEO and Founder, Elizabeth Stein, told FoodNavigator-USA.
Purely Elizabeth, best known for its better-for-you granola products, closes a $50m Series B financing round to support new product innovation with a new category launch for the brand slated for later this year.