Rtd

Oobli rethinks sweetness using sweet proteins for new RTD tea

Oobli rethinks sweetness using sweet proteins for new RTD tea

By Deniz Ataman

With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a...

Cave Shake to take on new markets with investment from L.A. Libations

Cave Shake to take on new markets with investment from L.A. Libations

By Mary Ellen Shoup

Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...

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