US retail sales of refrigerated yogurt and kefir were flat (-0.1%) in the 52 weeks to February 23, and down -0.4% in the latest 12 week period, according to SPINS data,* but this doesn’t mean that we’ve hit ‘peak yogurt,’ insists siggi’s, which recently...
In the next few weeks, Icelandic-style yogurt maker siggi’s will begin rolling out a suite of new products that the company’s CEO Carlos Altschul described as “the most exciting since the launch of the brand” 15 years ago.
Icelandic skyr company Siggi's is introducing a slew of new products this month including a coffee skyr with 4% milkfat, lactose-free offerings, 4-count multi-pack options, and a relaunch of its Simple Sides with 2% milkfat.
‘We are often one of the only brands showing any positive growth at top retailers’
Icelandic skyr brand siggi’s aims to expand its share of the US yogurt market with a move into the ‘mix-ins’ category via the launch of Simple Sides, a new line of whole milk skyr with a side of dried fruits and nuts containing no added sugar.