Soy

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

By Elizabeth Crawford

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes...

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