Sports Nutrition Products

Honeycut Kitchen puts a healthy spin on the nostalgic snack cake

Honeycut Kitchen puts a healthier spin on the nostalgic snack cake

By Mary Ellen Shoup

Honeycut Kitchen, an emerging brand out of Los Angeles, is giving fitness enthusiasts an alternative to the monotony of protein bars with a lineup of snack cakes reminiscent of America's best-selling brands, but with a cleaner ingredients deck and...

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

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