Store Brands

Nielsen explores multicultural spending on private label

Private label has upped its game... so why is its share stagnating?

By Elaine Watson

New data from Nielsen reveals that private label’s dollar share of the US CPG market has hovered stubbornly below 18% since 2011 before declining very slightly in the latest 52 weeks, while a breakdown of purchasing habits by ethnic group reveals that...

Survey suggests store brands could be losing appeal

Survey suggests store brands could be losing appeal

By Caroline Scott-Thomas

Store brands are still perceived favorably by consumers but they may be losing some of their appeal, according to the results of a new poll conducted by market research firm Ipsos Marketing.

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