With the Super Bowl two weeks away, consumers are preparing their grocery lists and budgets for the big game day, as CPG brands ready their ads and promotions with the anticipation of receiving a volume boost the week after the game.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
Shockingly – in the run up to the country’s biggest watched sporting event – Frito-Lay’s latest Snack Index found that almost half the country’s Super Bowl fans would rather see their team lose than have to sit through the game without snacks.
