The Coca-Cola Company

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News in brief

Coca-Cola launches bespoke typeface

By Rachel Arthur

Coca-Cola has launched its first company-wide proprietary typeface, TCCC Unity, drawing inspiration from ‘the modernist American typography movement and Coca-Cola’s unique personality’.

Healthy Brand Builders'President James Tonkin and The Coca-Cola Company's Rebecca Messina and Matthew Mitchell at SupplySide West.

SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

The juice blend at the heart of all this legal wrangling was discontinued in late 2014 following disappointing sales

Coca-Cola suffers setback in juice labeling lawsuit

By Elaine Watson

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.

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