Tomato Sauce

Jar Goods sees marketing potential in mid-tier sauce category

Jar Goods sees marketing potential in mid-tier sauce category

By Elizabeth Crawford

In the highly-saturated pasta and pizza sauce categories, startup Jar Goods still see significant opportunity not in the polarized ends of the spectrum that promise either mass market convenience or premium specialty goods, but in the middle where quality...

 Is harissa the new sriracha? Entube chili pastes launch in Whole Foods

Is harissa the new sriracha? Entube chili pastes launch in Whole Foods

By Elaine Watson

The explosive success of sriracha - a fiery sauce used in Asian cooking that became a cult hit in the US thanks to Huy Fong Foods – proved that some Americans like it hot. The more recent surge of interest in harissa – a staple in North African and Middle...

Heinz ‘surprised’ by consumer group's pasta sauce deception claims

Heinz ‘surprised’ by consumer group's pasta sauce deception claims

By Elaine Watson

Heinz has dismissed claims that it is misleading consumers in the way it markets its Classico pasta sauces after finding itself at the receiving end of criticism from the National Consumers League (NCL) along with Del Monte and several other leading manufacturers.

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