Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets.
A court action filed by network marketing giant Herbalife against the online messaging firm Twitter points out the risks posed to brands by social media, said an expert on the topic. The company is trying to force Twitter to divulge the identity of a...
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
Oreo maker Mondelez International will introduce video display units near checkouts that estimate a person’s age and gender to deliver targeted advertising.
Mondelez International hopes to strengthen its real-time engagement with consumers via its global partnership with Twitter, a move one marketing expert has dubbed 'clever' and 'innovative'.
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
Special edition: The new product development process
Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.
State-specific food safety ‘tweets’ will help US consumers identify affected products and prevent potentially lethal foodborne outbreaks, the US Department of Agriculture’s Food Safety and Inspection Service (FSIS) has claimed.
