Vmg Partners

VMG Partners acquires popchips to anchor new branded snacking platform

VMG Partners acquires popchips to anchor new branded snacking platform

By Elaine Watson

Private equity firm VMG Partners is betting big on the snacks category with the formation of a new division – Velocity Snack Brands (VSB) – set up to buy, incubate and grow snack brands, beginning with the acquisition of the popchips* brand from majority...

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