As flexitarian, vegetarian and vegan diets continue to gain traction, Lightlife is recasting plant-based protein from the lesser role of understudy or “alternate” to animal protein, and making it – and the fruits, vegetables and legumes it comes from...
Packaged in the fashion of traditional deli meats—paper wrappers with a sticker label—No Evil Foods is stepping away from the tech-oriented positioning and branding that many non-animal ‘meat-like’ proteins are going for.
Jackfruit, a previously hard-to-find but popular meat substitute among vegans, is going mainstream in the US with two manufacturers launching ready-to-eat product lines featuring the fibrous plant as a main ingredient.
From grass-fed Buffalo jerky from Patagonia Provisions; and fruit, veggie and chia-packed squeezy pouches from Happy Valley; to bean chips from General Mills; check out FoodNavigator-USA's gallery of new snacks hitting US shelves this summer.
Meat-free brand Lightlife Foods is getting an image overhaul this spring with new packaging, a new logo, new products and a commitment to engaging with a growing number of consumers that are reducing their meat consumption, says CEO Roy Lubetkin.
While just 7% of Americans identify themselves as vegetarian, more than a third of shoppers (36%) buy meat alternatives, suggesting the category is appealing to a far broader demographic, according to a consumer survey conducted by Mintel.
Quinoa, dubbed the mother of all grains, is starting to put in an
appearance as a meat analogue in vegetarian foods, with Israeli
company Soglowek launching quinoa-based patties to the