Weight Management

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Popular diets could create opportunity for fiber ingredients

Special edition: Weight management

Popular diets could create opportunity for fiber ingredients

By Hank Schultz

The explosion of new diet plans that demonize carbohydrates offer a unique opportunity for fiber ingredients that can be added to foods or be offered as standalone dietary ingredients.

The number of new product reports in Datamonitor’s Product Launch Analytics database featuring the word ‘diet’ in the brand or product name continues to drop

Special edition: New trends in weight management

Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’

By Elaine WATSON

While obesity in America has reached epidemic proportions, manufacturers seeking to help us battle the bulge are avoiding the word ‘diet’ like the plague; cutting sugar, fat and salt by stealth; and instead promoting more positive messages about food...

Weight Management 2011: Diet is out, zero is in …

Weight Management 2011: Diet is out, zero is in …

By Elaine Watson

The number of new products launched in the US market featuring the term ‘diet’ in the brand or product name has plummeted in the last five years as weight conscious shoppers seek out more positive messages, according to market researchers.

Special Edition: Weight Management

Special Edition: Weight Management

Waist sizes are increasing in many countries around the world, and the opportunities for a scientifically-substantiated weight management food product are impressive.

Are all protein sources equal for weight management?

Are all protein sources equal for weight management?

By Stephen Daniells

The scientific literature supports a role for high protein diets to boost a feeling of fullness and enhance weight loss, but the source of protein – animal or plant – does not seem to affect the potential benefits, says a new review.

Spotlight

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