Wrigley

Analyst View

Mars Wrigley Confectionery to be ‘lean and mean’ in resurgent global market

10-Oct-2016 By Oliver Nieburg

Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts

Mars to invest $9m in Wrigley Russia plant

20-Jul-2016 By Douglas Yu

Mars has announced plans to ramp up Juicy Fruit production at in its Wrigley plant in Russia.

What the…? Wrigley looks to block Perfetti Van Melle’s ‘WTF’ trademark

19-Nov-2014 By Oliver Nieburg

Global gum leader Wrigley is trying to block the third largest gum player Perfetti Van Melle’s from registering character trademarks for ‘WTF’ and ‘What the Fresh’ in the US.

Wrigley files patent for ‘natural’ tooth friendly gummies

29-Jul-2013 By Oliver Nieburg

Mars-owned Wrigley is attempting to patent a method to produce ‘natural’ tooth friendly gummies using erythritol.

No quick fix for gum as Mondelez chews over mixed results

14-Feb-2013 By Oliver Nieburg

Mondelez International is still struggling to revive the ailing gum category and believes a turnaround will take at least two years.

Wrigley locked in 5 Gum ‘Swerve’ trademark row

03-Oct-2012 By Oliver Nieburg

Gum titan Wrigley is engaged in a legal dispute in the US over a flavor of its 5 Gum that uses the trademarked name ‘Swerve’ belonging to sweetener makers Swerve IP.

US chewing gum packs going pocket-sized, says analyst

14-May-2012 By Oliver Nieburg

Chewing gum packaging in the US is set to go micro as consumers look for lower priced products, according to an analyst.

Wrigley lets US consumers design gum packs

24-Mar-2011

Leading chewing gum maker, Wrigley, is letting consumers in the US design their own packaging.

Candy Expo highlights gourmet, premium and organic products

21-May-2008 By Linda Rano

The All Candy Expo currently taking place in Chicago is
highlighting gourmet, premium and organic products, which
organisers say is the fastest growing segment in the confectionery
and snack market.

Wrigley gives gum a makeover

13-Mar-2008 By Charlotte Eyre

Wrigley will rework the packaging and flavour portfolio of its US
gum products in an attempt to boost sagging sales in the area, the
company announced yesterday.

Wrigley targets teens with tastebud-tingling gum

16-Mar-2007 By Catherine Boal

Leading US gum manufacturer Wrigley is to launch a new sugar-free
chewing gum with mouth-freshening and long-lasting flavour
properties and designed to target the big-spending teen market.

Wrigley expands US capacity after acquisitions from Kraft

25-Aug-2005 By Lorraine Heller

Wrigley will be expanding its Chattanooga factory to accommodate
the production of Altoid mints, which will be transferred to the US
from Wales, the leading confectionery company announced on Monday.