Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts
Global gum leader Wrigley is trying to block the third largest gum player Perfetti Van Melle’s from registering character trademarks for ‘WTF’ and ‘What the Fresh’ in the US.
Gum titan Wrigley is engaged in a legal dispute in the US over a flavor of its 5 Gum that uses the trademarked name ‘Swerve’ belonging to sweetener makers Swerve IP.
The All Candy Expo currently taking place in Chicago is
highlighting gourmet, premium and organic products, which
organisers say is the fastest growing segment in the confectionery
and snack market.
Wrigley will rework the packaging and flavour portfolio of its US
gum products in an attempt to boost sagging sales in the area, the
company announced yesterday.
Leading US gum manufacturer Wrigley is to launch a new sugar-free
chewing gum with mouth-freshening and long-lasting flavour
properties and designed to target the big-spending teen market.
Wrigley will be expanding its Chattanooga factory to accommodate
the production of Altoid mints, which will be transferred to the US
from Wales, the leading confectionery company announced on Monday.
