Consistent branding and values can create a stronger business over time compared to chasing trends or copying the competition, which can dilute a brand's long-term impact, according to Zevia CEO Amy Taylor.
Natural soda brand Zevia is sweetening its branding with a new look as it aims to boost its household penetration and eliminate plastic from its supply chain, company CEO Amy Taylor told FoodNavigator-USA.
Zevia continues to gain new shoppers, increasing the brand's household penetration (+1.3 million households in Q3 2022 vs. Q3 2021) while the company sorts through temporary inventory management issues that have dented its full 2022 year outlook.
In the face of an unrelenting inflationary environment, zero sugar soda brand Zevia is reporting continued growth and consumer adoption of its products, especially in the club channel.
Zero-sugar stevia-sweetened soda brand Zevia has appointed its current president of the company, Amy Taylor, as its new CEO succeeding Paddy Spence who will remain as chair of the company's board of directors, effective August 1, 2022.
Two years into its US debut, Green Cola -- a stevia-sweetened, zero-calorie soda brand -- is pushing into new retail accounts to compete against the likes of Diet Coke and Diet Pepsi.
Veteran zero-calorie soda brand Zevia is pouring a significant amount of resources into becoming a fully-fledged platform brand with a growing portfolio of products that spans energy drinks, teas, mixers, and kids drinks, said CEO Paddy Spence.
While a recent probe into Oatly’s accounting practices and a flood of tech money going into food has raised questions about valuations in the space, zero-sugar soda brand Zevia has a solid track record of growth, a clear consumer proposition (great taste,...
Shares in stevia-sweetened zero-calorie beverage brand Zevia – which first hit the market in 2007 – started trading on the New York Stock Exchange this morning (ticker symbol ZVIA).
Stevia-sweetened zero-calorie beverage brand Zevia – which first hit the market in 2007 – enjoyed a stellar year in 2020, increasing net sales by 29% YoY to $110m, while increasing gross margins from 43% to 45%, according to a prospectus released ahead...
Stevia-sweetened zero-cal beverage brand Zevia – which first hit the market in 2007 - notched up growth of more than 50% year on year in the latest 12 weeks in conventional channels, driven almost entirely through velocity gains as consumers demand beverages...
