Startup élevé distinguishes its adaptogenic sparkling water brand in a saturated market through its vintage-inspired packaging, natural ingredients and distribution, co-founders and CEOs Tanya Major and Dianna Aguilar tell FoodNavigator-USA in this episode...
Alternative coffee brand Blume’s founder and CEO, Karen Danudjaja, started the adaptogenic latte blend brand in 2017 when she was looking not only for a delicious and functional coffee alternative, but an alternative ritual to coffee, she explained to...
Supplementation with a standardized Ashwagandha root extract may reduce stress and anxiety in healthy individuals with mild to moderate stress-related symptoms, compared to placebo, says a new study from Sabinsa.
Health and wellbeing remain at the forefront of snack marketing, with guilt-free pleasures, plant-based options, traditional flavours and adaptogenic ingredients expected to lead the sector into the new year.
DAVIDsTEA is growing its loose tea portfolio with more adaptogen-forward blends that promote a wide range of health attributes like relaxation, sleep, energy and more.
For many Americans living a fast-paced, on-the-go lifestyle, the meditative benefits of slowly sipping a hot mug of tea may be out of reach, but the health benefits and feeling of refreshment that come from a beverage brewed with adaptogenic, nootropic...
With the July launch of wine alternative tincture, Rosé-Tinted Glasses, Apothékary’s CEO and founder, Shizu Okusa, explained to FoodNavigator-USA that the company’s focus is bringing cross-cultural herbalism to consumers who are looking for better-for-you...
As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...
After growth of 40% and 22% in 2020 and 2021, sales of sleep supplements contracted in 2022 with the numbers offset by inflation, but unit sales shrank even more, according to data from SPINS.
Massachusetts-based Conagen has announced the commercial production of its 99% pure salidroside, harnessing the adaptogenic potential of the Rhodiola rosea plant through bioconversion.
Supplementation with ashwagandha may improve the psychological well-being and support academic success of college students in the United States, according to recent research published in the Journal of Medicinal Food.
Supplementation with the branded ashwagandha root extract KSM-66 may significantly increase testosterone levels and boost sexual function in men with lower sexual desire, says a new study.
From reishi to lion’s mane, ‘medicinal’ mushrooms are gaining traction in foods and beverages, buoyed by growing interest in adaptogens and immunity, says Four Sigmatic CEO Tero Isokauppila, who caught up with FoodNavigator-USA at the Natural Products...
From cordyceps and reishi to chaga, lion’s mane, turkey tail and shiitake, so-called ‘medicinal’ mushrooms are gaining traction in foods and beverages, buoyed by growing interest in adaptogens and immunity. But as with any trending functional ingredients,...
Eat Beyond Global Holdings, which has acquired a slew of alternative protein food brands in the past year, has made an investment in Daydream Drinks, a hemp and adaptogen-infused sparkling water brand based in Canada.
Once confined to dietary supplements and herbal teas, botanicals from ashwagandha to ginseng are springing up in a growing number of ready-to-drink beverages and snacks as brands seek to imbue their wares with functionality and an air of sophistication....
Sales of functional beverages are rebounding and have a bright future despite the pandemic shutting down for most of 2020 in-person impulse purchases and food service sales which previously drove the category’s fast growth, according to market research...
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
NatureBox – a VC-backed startup that burst onto the scene in 2012 as the Trader Joe’s of online snacking with curated subscription boxes – has evolved its business model over the years, making a move into bricks & mortar retail, and getting heavily...
Even before the coronavirus outbreak hit the US, consumer interest in immunity was on the rise, but data from The Hartman Group revealing a substantial gap between consumers who intentionally use foods and supplements to manage their health and boost...
Interest in adaptogens like Ashwagandha, Rhodiola, Maca, and Holy Basil is on the rise among food and beverage formulators, but what do they do, which brands are blazing an early trail, and who is buying the products?
