Better For You

Are natural sweeteners the next evolution of better-for-you energy drinks? SPINS shares insights

26-Oct-2023 By Ryan Daily

Energy drinks might be on the cusp of the next better-for-you evolution, which will see natural sweeteners gain over sugar and artificial alternatives, as the market overall continues to see high demand and strong unit growth, Scott Dicker, market insight...

Smuckers continues to ‘sharpen focus’ with the divestiture of Sahale Snacks

29-Sep-2023 By Gill Hyslop

Hot on the heels of the announcement that it is acquiring Hostess Brands, the JM Smucker Company said it is divesting the Seattle-based nut and trail mix producer under a focused ‘portfolio and resource optimisation’ plan to support continued growth.

The Better Bakehouse bakes up better-for-you sweet treats with Donutful launch

28-Sep-2023 By Ryan Daily

The Better Bakehouse is shaking up the baked goods category with a better-for-you donut under its Donutful brand, while tapping into trends around clean label, company founder and CEO Tony Davis told FoodNavigator-USA.

LesserEvil raises capital to fuel growth, expansion into more multipack options

21-Sep-2023 By Ryan Daily

Better-for-you brand LesserEvil announced that it “received a significant minority growth investment from Aria Growth Partners” as well as secondary investment from Valor Equity, Invest Eco, and Touch Capital, as the company scales its operations to meet...

'Zero sugar isn’t a trend,’ Swoon co-founder discusses beverage evolution, Barbie collaboration

12-Jun-2023 By Ryan Daily

Better-for-you beverage brand Swoon is kicking off summer with two new flavors of its zero-sugar beverage - a Barbie Pink Lemonade and Lemon Iced Tea & Raspberry Iced Tea - as the demand for zero sugar products increases, brand co-founder Cristina...

Three Wishes brings summertime classic flavor to better-for-you cereal portfolio

06-Jun-2023 By Ryan Daily

Natural cereal brand Three Wishes is tapping into a tried-and-true nostalgic flavor for its latest limited-time-offering with s'mores, as the brand looks to capitalize on the demand for better-for-you and allergen-conscious food products, brand CEO...

Summer ice cream flavors, trends that consumers are ready to scoop up

26-May-2023 By Ryan Daily

With the return of the warmer months, many consumers will look to beat the heat with innovative ice cream products as the market responds to the demand for unique flavors, textures, and collaborations, independent market analyst Amy Marks-McGee, owner...

Free-to-attend webinar: How is the healthy snacking megatrend playing out in 2023?

08-May-2023 By Flora Southey

#Healthandwellness, #better-for-you and #better-for-all – that is both people and the planet – have become familiar trigger words in the bakery and snacks sectors. But what is behind the consumer preference towards more natural, more nutritious, function...

The Good Flour Co. taps into growing demand for allergen-free, nutrition for children

10-Apr-2023 By Ryan Daily

From adults to children, gluten- and allergen-free foods are increasingly becoming a part of living a better-for-you lifestyle, which is growing the gluten-free market and providing The Good Flour Co. opportunities to innovate for the youngest of consumers,...

Purely Elizabeth closes $50m Series B funding round: 'There's an opportunity to double distribution'

31-Jan-2022 By Mary Ellen Shoup

Purely Elizabeth, best known for its better-for-you granola products, closes a $50m Series B financing round to support new product innovation with a new category launch for the brand slated for later this year.

Hershey knots up two pretzel majors in $1.2bn deal

11-Nov-2021 By Gill Hyslop

The confectionery giant is expanding its footprint in the salty snacks scene with the acquisition of Dot’s Homestyle Pretzels and contract manufacturer Pretzels Inc, in a deal worth $1.2bn.

Soup-To-Nuts Podcast: Rapid rise of ‘mindfulness’ creates marketing opportunities for food, beverage

08-Nov-2021 By Elizabeth Crawford

During the pandemic, ‘mindfulness’ became a lifeline for many Americans whose anxiety spiked as they balanced old and new obligations without the in-person support so many previously relied on to get through the day – for some this came in the form of...