Purely Elizabeth, best known for its better-for-you granola products, closes a $50m Series B financing round to support new product innovation with a new category launch for the brand slated for later this year.
The confectionery giant is expanding its footprint in the salty snacks scene with the acquisition of Dot’s Homestyle Pretzels and contract manufacturer Pretzels Inc, in a deal worth $1.2bn.
During the pandemic, ‘mindfulness’ became a lifeline for many Americans whose anxiety spiked as they balanced old and new obligations without the in-person support so many previously relied on to get through the day – for some this came in the form of...