How do sugar reduction strategies – such as low/no sugar products and reduced pack sizes – affect product sales? A new study explores how manufacturers can create ‘win-win-conditions’ in both reducing sugar and boosting sales.
Natural soda brand Zevia is sweetening its branding with a new look as it aims to boost its household penetration and eliminate plastic from its supply chain, company CEO Amy Taylor told FoodNavigator-USA.
Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
Veteran zero-calorie soda brand Zevia is pouring a significant amount of resources into becoming a fully-fledged platform brand with a growing portfolio of products that spans energy drinks, teas, mixers, and kids drinks, said CEO Paddy Spence.
More than two and a half years after teasing the launch of Nitro Pepsi – a cola carbonated with nitrogen instead of carbon dioxide creating a velvety, smooth texture – PepsiCo says it is putting “the finishing touches on our roll out plans.”