Clean Label

IFT FIRST

Consumers will pay more for cleaner and natural ingredient labels

12-Jul-2023 By Deniz Ataman

“Generally, consumers are not really interested in the science. Just looking at the ingredients label, a shorter ingredient label deck resonates very much with consumers, and they attach it to a healthier product,” Lauretta-Lyn Katsriku, global platform...

The packaging paradox: the balance between clean labels and shelf life

21-Jun-2023 By Oliver Morrison

In today’s era of sustainability, rising ingredient and energy prices, reducing waste by extending shelf life is more imperative than ever. But what implications does this have for clean labels? Where do manufacturers draw the line between extending shelf...

How to win market share in the retail game? Do something different

02-Feb-2023 By Ryan Daily

What do a meat snack company targeting vegans and vegetarians, a pasta brand combating carb phobia, and an energy bar with a mission to create a more inclusive wellness community have in common? They all did something different to win in the retail space....

PowerBar co-founder Jennifer Maxwell sings a new tune with energy bar brand Jambar

30-Jan-2023 By Ryan Daily

CEO of Jambar Jennifer Maxwell knows a thing or two about launching energy bar brands, having been one of the co-founders of PowerBar, which started the category almost 40 years ago. As she looks to expand category newcomer Jambar’s footprint in 2023,...

IFIC: More Americans are dieting, but fewer consider the healthfulness of what they consume

18-May-2022 By Elizabeth Crawford

Despite a significant uptick in the percentage of Americans following a particular diet or eating pattern - from 'clean eating' to 'mindful eating' - to improve their wellbeing, fewer weigh the healthfulness of the ingredients or products...

Ingredion tracks evolution from ‘clean’ to ‘simple’ labeling: ‘Consumers want to see what they’d expect if they made that product at home’

18-May-2022 By Elaine Watson

Reformulating products to clean up labels resulted in both higher revenue and higher margins for a majority of North American manufacturers surveyed by Ingredion late last year, claims the company, which quizzed 2,000 product developers at large and mid-sized...

IFIC: Americans are paying more attention to ingredients, looking for ‘clean,’ ‘natural’ options

18-Jun-2021 By Elizabeth Crawford

What is on the inside is what matters to most consumers when it comes to food and beverages, according to research from the International Food Information Council released yesterday that found Americans are paying more attention to ingredient lists than...