Consumer Behavior

Flavour house banks on neuroscience to unlock the consumers’ relationship with food

01-Dec-2023 By Gill Hyslop

Givaudan has partnered with neuroscience company Thimus to gain an indepth understanding of the motivations, culture and emotions that underlie the consumers’ experience.

What is driving growth in bakery?

21-Nov-2023 By Gill Hyslop

Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.

What to expect from consumer shopping habits this holiday season? 84.51° shares research

07-Sep-2023 By Ryan Daily

Consumers are readying their wallets for increases in grocery bills due to the holiday season, as inflation concerns decrease slightly, 84.51° shared in a recent whitepaper.

How retailers can create an efficient and tailored in-store experience

11-Jul-2023 By Deniz Ataman

By leveraging foot-traffic data, retailers can understand how their consumers are spending time in-store to develop a personalized and streamlined shopping experience.

Building brand penetration with an omnichannel experience in mind: Knowing what levers to pull

27-Jun-2023 By Ryan Daily

As CPG food and beverages companies grow brand penetration, they are met with a consumer who is increasingly savvy in finding the best purchase for their dollar, requiring e-commerce teams to rethink how to attract new customers and keep the ones they...

'Tell me more, tell me more': Summer loving with the US Snack Index

26-May-2023 By Gill Hyslop

The first-ever joint Frito-Lay x Quaker US Summer Snack Index shines a light on the snacking supernova and the evolving consumer preferences and habits that will enhance summer experiences.

Sugar out, fibre in: Beneo’s sugar reducer meets high consumer demand for ‘healthy indulgent’ bakery treats

23-May-2023 By Gill Hyslop

The functional ingredients specialist has expanded its sugar reduction portfolio with a short-chain fructooligosaccharide (scFOS) that replaces sugar while adding dietary fibre, enabling producers to capitalise on the growing better-for-you demand.

Consumers beginning to turn from sustainability due to cost-of-living pressures

17-May-2023 By Augustus Bambridge-Sutton

Affordability is a growing concern among consumers, according to data released by the EY Future Consumer Index, with the cost-of-living crisis meaning that many are forced to be more careful with what they buy. When compared to previous surveys, the data...

Consumer health and wellness shaped by ‘a desire for quality of life and longevity, resistance to the commercialization of wellness and inflation’

12-Apr-2023 By Deniz Ataman

Navigating a post-pandemic life has pushed consumers towards re-establishing their relationship with their overall health, including mental health, according to Hartman Group’s The Great Wellness Reset survey.

‘Sustainable agriculture practices must triple in order to prevent climate change’: Using space to help food manufacturers meet consumer expectations

17-Mar-2023 By Gill Hyslop

Some of the biggest names in the bakery and snacks industries – including Mondelez, Quinn, ADM, PepsiCo, General Mills and Wildfarmed – have signed up to promote the importance of better-for-you farming processes. But there’s so much more to be achieved.

Kerry’s 2023 Taste & Nutrition charts explore sriracha’s rise & guava, sesame, dulce de leche growth

01-Feb-2023 By Ryan Daily

After nearly two decades of first appearing in fast-food restaurants across the US and becoming a go-to favorite for spicy aficionados, sriracha today is not only an established flavor that many consumers love, but according to Kerry’s Taste & Nutrition...

Consumers feel the squeeze of inflation, over half have changed their purchasing behaviors

26-Jul-2021 By Mary Ellen Shoup

As many food and beverage companies face the pressure of increased costs to manufacture and transport their products, consumers have also reported feeling the impact inflation is having on their grocery bills.