Data analytics, AI and machine learning are vital to predict preferences and optimize production processes, but they are only one part of the consumer engagement story.
Price-conscious consumers are gravitating to brands with clear value propositions — including private-label — as companies offer products that tap into permissible indulgence and functional trends at affordable price points, Ari Goldsmith, VP of marketing...
Colour plays a key role in how consumers see products. Should plant-based companies use red to evoke flavour, or green to evoke sustainability, with their offerings?
Despite overall satisfaction with their diets, rural and urban consumers are divided on agriculture's role in climate change and the health attributes of various products like plant-based milk, Purdue University shared in its latest research.
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
Consumers' focus on value during months of high inflation has impacted the wellness market in 2023, but GLP-1 drugs like Ozempic and clean-label and protein-rich products are poised to grow the space in 2024, Sherry Frey, VP of total wellness for...
With the Super Bowl two weeks away, consumers are preparing their grocery lists and budgets for the big game day, as CPG brands ready their ads and promotions with the anticipation of receiving a volume boost the week after the game.
Givaudan has partnered with neuroscience company Thimus to gain an indepth understanding of the motivations, culture and emotions that underlie the consumers’ experience.
Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.
Consumers are readying their wallets for increases in grocery bills due to the holiday season, as inflation concerns decrease slightly, 84.51° shared in a recent whitepaper.
By leveraging foot-traffic data, retailers can understand how their consumers are spending time in-store to develop a personalized and streamlined shopping experience.
As CPG food and beverages companies grow brand penetration, they are met with a consumer who is increasingly savvy in finding the best purchase for their dollar, requiring e-commerce teams to rethink how to attract new customers and keep the ones they...
The first-ever joint Frito-Lay x Quaker US Summer Snack Index shines a light on the snacking supernova and the evolving consumer preferences and habits that will enhance summer experiences.
The functional ingredients specialist has expanded its sugar reduction portfolio with a short-chain fructooligosaccharide (scFOS) that replaces sugar while adding dietary fibre, enabling producers to capitalise on the growing better-for-you demand.
Affordability is a growing concern among consumers, according to data released by the EY Future Consumer Index, with the cost-of-living crisis meaning that many are forced to be more careful with what they buy. When compared to previous surveys, the data...
Navigating a post-pandemic life has pushed consumers towards re-establishing their relationship with their overall health, including mental health, according to Hartman Group’s The Great Wellness Reset survey.
Some of the biggest names in the bakery and snacks industries – including Mondelez, Quinn, ADM, PepsiCo, General Mills and Wildfarmed – have signed up to promote the importance of better-for-you farming processes. But there’s so much more to be achieved.
After nearly two decades of first appearing in fast-food restaurants across the US and becoming a go-to favorite for spicy aficionados, sriracha today is not only an established flavor that many consumers love, but according to Kerry’s Taste & Nutrition...
As many food and beverage companies face the pressure of increased costs to manufacture and transport their products, consumers have also reported feeling the impact inflation is having on their grocery bills.
