US sales of herbal dietary ingredients grew by almost 10% in 2021 as the category exceeded $12.3 billion, according to the 2021 Herb Market Report from the American Botanical Council.
Sales of herbal supplements in the US grew by a record-breaking 17.3% in 2020, with elderberry supplements surging to almost $320 million in the combined mainstream and natural channels.
The Botanical Adulterants Prevention Program has confirmed that a small proportion of elderberry products whose test results it reported on were found to be adulterated.
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...
A pulse of supply and production issues caused by the COVID-19 crisis is making its way through the dietary supplement industry. Inventories of botanical ingredients continue to hold up, but unprecedented demand for immunity boosting products is causing...
