Described by one recent attendee as “hands-down the best event”, NutraIngredients-USA is pleased to announce the dates for the 2025 Sports & Active Nutrition Summit.
Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors.
Consumers are protecting themselves and their families amid the climate crisis with functional products designed to improve skin health and hydration levels, Stephanie Mattuci, director of Mintel food and beverage and purchase intelligence, shared during...
Premium hydration brand Electrolit is turning to a "classic Americana flavor" to expand its portfolio and presence in 2023 and beyond, as competition in the isotonic category heat ups with new entries and demand for lower sugar products.
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
Waterdrop – an Austrian startup that has gone from zero to $100m in revenue across 12 countries in five years with dissolvable plant- and vitamin-packed sugar-free cubes (‘micro-drinks’) you can drop into tap water – plans to aggressively ramp up its...
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout, said Gatorade's head of brand strategy, Carolyn...