Hydration

Climate change and consumers: Mintel shares how CPG brands can respond to global crisis

25-Jul-2023 By Ryan Daily

Consumers are protecting themselves and their families amid the climate crisis with functional products designed to improve skin health and hydration levels, Stephanie Mattuci, director of Mintel food and beverage and purchase intelligence, shared during...

Hydration category gains popularity for active lifestyles and beyond

06-Mar-2023 By Danielle Masterson

As functional beverages continue to trend, hydration is one area GNC’s Ken Huntly said we should be watching.

Electrolit takes on a classic with latest blue raspberry flavor launch

03-Mar-2023 By Ryan Daily

Premium hydration brand Electrolit is turning to a "classic Americana flavor" to expand its portfolio and presence in 2023 and beyond, as competition in the isotonic category heat ups with new entries and demand for lower sugar products.

From hangover cure to military contract: Hoist targets expanded consumer base, distribution

21-Feb-2023 By Ryan Daily

As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...

Gatorade introduces new gummies, overshadowed by bottle

17-Oct-2022 By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

New BODYARMOR CEO on J-Lo, taking on 800lb gorillas, and the ‘separate but connected’ strategy with Coca-Cola

24-May-2022 By Elaine Watson

Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...

Waterdrop CEO outlines US ambitions: ‘We wanted to make something beautiful and easy to use like an Apple product’

14-Feb-2022 By Elaine Watson

Waterdrop – an Austrian startup that has gone from zero to $100m in revenue across 12 countries in five years with dissolvable plant- and vitamin-packed sugar-free cubes (‘micro-drinks’) you can drop into tap water – plans to aggressively ramp up its...

Gatorade introduces Gatorlyte designed for elite athletes and weekend warriors

14-May-2021 By Mary Ellen Shoup

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout, said Gatorade's head of brand strategy, Carolyn...