Source: E. Crawford

Summer Fancy Food Show

Functional beverages must balance consumer, environmental benefits with price

By Elizabeth Crawford

The functional beverage category is growing at a rapid clip as consumers look for fast, easy ways to support their on-the-go lifestyles and their health, but not all ingredients, products and platforms are created equally and the segment faces significant...

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

Aussie brand Remedy Drinks brings zero-sugar kombucha stateside

Aussie brand Remedy Drinks brings zero-sugar kombucha stateside

By Mary Ellen Shoup

As the #1 selling brand in Australia, New Zealand, and the UK, and the fourth largest kombucha company globally, producing more than 90 million cans per year, Remedy Drinks is seeking to replicate its success in the US market where it says consumers are...

Vermont-based Aqua ViTea uses spinning cone technology to remove most of the alcohol from its kombucha before bottling (Pictures: Aqua ViTea)

Aqua ViTea: The kombucha industry has not dealt with its alcohol problem

By Elaine Watson

Raising the threshold above which kombucha would be classified as an alcoholic beverage from 0.5% to 1.25% abv, is not the way to deal with the industry’s alcohol problem, says Vermont-based kombucha brand Aqua ViTea, which utilizes spinning cone technology...

Picture: Gettyimages/Green Art Photography

'We're not trying to keep anyone out of the market'

What is an ‘authentic’ kombucha? KBI gears up to publish definition

By Elaine Watson

As a wave of lawsuits has brought the debate over what kombucha is and how it is made into sharper focus, trade association Kombucha Brewers International (KBI) is putting the finishing touches on a standard it claims will help preserve the integrity...

Picture: Rowdy Mermaid

Rowdy Mermaid Kombucha raises $3.5m, plans move into cans

By Elaine Watson

Boulder-based organic kombucha brand Rowdy Mermaid – which has carved out a distinct niche in the category with its herb and botanical infused beverages - has raised $3.5m in a Series A round, led by KarpReilly and supported by high profile investors...


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